With over 2 billion monthly active users on Facebook and 800 million on Instagram, social media marketing offers numerous opportunities for growing your brand awareness and even driving direct sales.
Here are some of the tips and tricks which bring our clients an average ROI of over 1300%!
NARROW DOWN YOUR TARGETING:
If you have already started using Facebook ads as part of your digital marketing strategy, you already know the importance of targeting. It makes or breaks any social media campaign and determines the success of your ads.
Reaching the right audience and using the full potential of the custom and lookalike audiences, allows hotels and marketers to optimize their budgets and to lower the costs per conversion.
Lookalike audiences are a great way to drive new traffic to your website and to reach an audience which is highly likely to convert. For best results create a Lookalike Audience based on the audience which has already booked with you and do that for every one of your target markets. Test each target audience separately, and invest more of the available budget in the one with the highest conversion rate!
TRY DYNAMIC FACEBOOK ADS FOR TRAVEL:
Facebook’s dynamic ads for travel present great marketing automation opportunities. They allow reaching potential travelers at the time of their travel decision-making stage which increases the chances for direct bookings.
Facebook’s dynamic ads allow you to deliver highly personalized and relevant messages. If someone was browsing your website but didn’t book you can re-target them with ads based on his or her specific dates, destinations and other trip details.
You can choose to offer an additional discount in order to secure that booking!
MESSENGER ADS:
Another great way to automate your marketing is using the click-to-Messenger Facebook ad format. This format connects users for your Messenger chatbot and captures the attention of potential customers.
How does it work? The format is available on both Facebook News Feed and Instagram Feed. When a user clicks or taps on the ad, a conversation with your bot will immediately open in the Messenger app. You can automate the message which the users receive and also provide an automated reply to make it easier for them to contact you.
Stay tuned for next tips & tricks session and don’t hesitate to contact me if you have any questions!
Your next direct booking is only a few clicks away!
Need consultation about your hotel marketing? Make sure to give us a call!