With over 400 million users, Instagram has become an essential element of every hotels’ marketing strategy and one of the most effective tools to get your brand across to the new generation of millennial travelers. The features which the platform offers are perfect for building a relationship with your audience and showcasing the uniqueness of your property.
So let’s talk about the newest and most interesting feature that the platform has released and how to use it most effectively for increasing your brand awareness and getting those direct bookings.
Instagram has recently introduced e-commerce features to the Insta Stories. It’s a new functionality which is still in beta testing and available to a select number of e-commerce brands. It allows brands to feature products and offers in their Insta Stories which users can then add to a shopping cart.
The features allow to display product images, descriptions and pricing information with links that lead directly to your website.
While still in beta and not available for all business accounts, this could be a great opportunity for hotels to capitalize on this feature by showcasing rooms and special deals.
Instagram stories are the perfect way to offer a limited time discount and they allow you to give a special promo code to your followers. Apart from making them feel privileged to have access to your special deals, you can send your followers directly to your booking engine with a special link with the discounted price. The deal will be available for 24 hours which will urge the users to book a room before it’s too late.
To learn more about creating a successful marketing strategy, don’t hesitate to contact us.
Keep it personal
We have already covered the importance of personalization and its substantial impact on consumer loyalty. It goes without saying that in order to improve your email marketing conversion rates you need to deliver relevant and highly personalized content to your customers.A key step in personalizing your emails is segmenting your subscribers into lists with different personas based on their behaviour and consumer journey stage. You can use the data available such as past booking information, past opened emails or even surveys in order to segment the lists in the most sophisticated way.
Once you’ve segmented the lists you need to tailor the emails for each customer persona and promote offers which would appeal most to them, to the particular market or this stage of the consumer journey.
Take advantage of email automation
Email automation is essential for a personalized email marketing strategy. It will help your hotel nurture prospects with highly personalized, useful content and will help convert your website visitors into guests. This type of marketing automation typically generates significant new revenue and provides an excellent return on the investment required.
How does it work? An automatic email campaign is set up once and then automatically sent to a particular individual when that person meets a certain trigger. The automation tools can also help you in segmenting your email lists based on the particular offers that the users open or the site pages that they visit.
The right automation tool will help you increase your revenue by allowing you to upsell relevant experiences and other appropriate offers.
Track your campaigns
Every successful campaign is a product of analyzing and learning from your past experience. Make sure that you track all links you include in your email in order to see what your potential guests are engaging with the most. This will allow you to segment your lists further and provide more personalized messages with higher conversion rates.
Having questions about your hotel digital marketing? Contact us for a free consultation!