Season 1 : Design

Episode 1: Website Look & Feel


In this new blog post series we are going to talk about the best practices in the hotel website design that have proven to drive conversions and turn your website traffic into actual bookings.

We are going to start with the page layout and the website look and feel.

First impressions are very important. Statistics shows that guests decide whether they like your property within 5 seconds of landing on the home page. This means that you need to be able to capture their attention and feature your unique selling points right from the start.

Big hero images work well with simple, clean designs and clear typography. Use professional high quality photos of your business rather than stock photography. Feature photos of your rooms and make it easy for the website visitors to get a sense of the hotel.


Featuring the room types on the homepage will make the navigation easier for the users as they will be able to go directly to the room they would like to book.

Users prefer websites that are easy and have intuitive site navigation. The guest should be able to find relevant information in just a few mouse clicks.


Make sure that you have a bold, colourful call-to-actions on every page of your website. Some of the call-to-actions that have proven to work best are BOOK NOW, BOOK, and RESERVATIONS. A good tip is to have the BOOK NOW button in parallax mode so that it is always visible when the user scrolls down the page.

Now that you know how to keep the users’ attention it is important to make sure that you have all the right information prominently featured on the website. Stay tuned for the next episode when we are going to cover the homepage structural elements that you shouldn’t forget.